Think Culture... Think Growth


Med Culture is a Technical Assistance Unit funded by the European Union for the promotion of culture as vector of Human, Social and Economic Development in South Mediterranean countries. 

HaS_Leadership, Collaborative work, and Audience Development

HaS_Leadership, Collaborative work, and Audience Development

Marrakech 2-4 March, 2016

This is the 2nd workshop in the capacity development cycle dedicated for Houna aShabab group, aimed at exploring ways to build partnerships with a range of interlocutors, starting with members of one’s own team to going to a number of diverse stakeholders. That is no easy task and each time, specific strategies and tools have to be mobilised to make sure to reach the assigned objective(s). The present workshop tackled other themes as well, such as audience development and leadership in cultural work. While the first workshop of this cycle, which was held in Tunisia in September 2015, focused on following one’s career path and fundraising techniques.

More precisely, the agenda included the following sessions:

  • Team work and collaborations
  • Audience development
  • Leadership and cultural work/Project Development
  • Partnership with media

In addition, a number of meetings and visits were scheduled, starting with the Marrakech Biennale. A guided visit and a meeting with the organisers took place, which provided the participants with the opportunity to look into the workings of this international event. Also, a “talk” in the Biennale programme offered participants the chance to express themselves in public!

The Houna a Shabab capacity development programme aims at:

  • Identifying the various resources needed for cultural practitioners to develop their work;
  • Contributing to improve means and tools to answer their needs. 
Framework Document_Houna aShabab Workshop 2
Presentation_Communicating with the Media_Alia Rayyan
Focus_Leadership and Cultural Work_up close and personal_Sue Kay
Focus_Pleasures and Pitfalls of Collaboration and Teamwork_Workbook_Sue Kay
Focus_Communication and Partnership with Media_Alia Rayyan

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