Generation What? is a cross-media programme that aims at putting the millennial generation under the spotlights, to achieve its portrait worldwide. Thanks to the financial help from the European Union, Generation What? Arabic puts the youth of 8 South Mediterranean countries at the center of the debate for the six upcoming months.
Eight countries are involved in the project: Algeria, Egypt, Jordan, Lebanon, Libya, Morocco, Palestine and Tunisia.
Each participating country has its own website. The 8 websites can be reached from one single address: arab.generation-what.org. Generation What? Arabic offers young people to take an online survey of 167 questions, written with the help of sociologists, adapted to each country’s cultural and political context. This survey covers all relevant fields: millennials’ relationship to their family, society, work, adulthood, love, the future, national and cultural identity, and more.
Thanks to a database updated in real time, users can instantly compare their answers to those of the youth from their country/region/world on interactive maps.
Generation What? Arabic is supported by local broadcasters. Each one of them directs 21 video modules in which about thirty young people from their country take the questionnaire. The 21 videos are available on the local website, and draw the portrait of the country’s 18 to 34 year-old generation. Users can also watch regional video compilations, that compare answers given by young people in the entire Arab region. These videos can be watched on all 8 websites of the participating countries.
The campaign reaches its fullest potential through a communications strategy involving the media, influencers, the civil society and youth associations that promote the campaign.
The campaign ends with the publication of a report on the youth of each country and of the entire region, generating wide-ranging debate.
The Invest in Med programme aims at developing sustainable trade relationships, investments and enterprise partnerships between the two rims of the Mediterranean. Also, Invest in Med aims to raise awareness among tourism operators, creating synergies between European and Mediterranean operators, and increase the value of territories through the intermediary of audio-visual productions.
The programme aims at stimulating and encouraging a mutual comprehension among youth in the Euro-Mediterranean region, fighting stereotypes and prejudices and enhancing the sense of solidarity among youth by promoting active citizenship. It seeks to contribute to the development of youth policies in the Mediterranean Partner Countries. It also aims at encouraging active citizenship through arts and heritage and environment protection.
The Anna Lindh Foundation is an inter-governmental institution bringing together civil society and citizens across the Mediterranean to build trust and improve mutual understanding.
Since 2005, the ALF has launched and supported actions across fields impacting on mutual perceptions - education, culture and media - as well as developing a region-wide Network of over 4000 civil society organizations.
Between 1998 and 2013, the Euromed Heritage regional programme committed a total of 57 million euros to fund partnerships between conservation experts and heritage institutions from the countries of the Mediterranean region. Almost 400 partners from the Member States of the European Union and MEDA countries (Algeria, Palestinian Authority, Cyprus, Egypt, Israel, Jordan, Lebanon, Malta, Morocco, Syria, Tunisia and Turkey) benefited from the Programme during its four phases.
The programme is closed.
Euromed Audiovisual worked on enhancing sustainable transfer of knowledge and best practices through a wide set of training, capacity building of both professionals and national authorities and networking activities. Euromed Audiovisual considers the film industry not only as creative means of cultural expression and intercultural dialogue, but also of socio-economic development of the region.
The programme is currently closed.